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Sifted ◦ Five steps to keep innovation part of your core business
Detached from the core. A clash of cultures. Not invented here. Gambling with hard-earned capital. All too-common accusations levelled at innovation endeavours, where facing down scepticism takes more than a healthy dose of conviction and resilience. Interview with Shereen Zarkani, Head of Maersk Growth, the Danish shipping giant's venture arm.
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